top of page

Marketing Strategy/ General Management & Implementation

 

Customers are continually looking to grow their business in terms of new markets, new segments, new channels, new products and/or businesses, while retaining existing customers.   Grwth Innovtrs has real-world experience that combine market-based insights with pragmatic execution to drive top and bottom-line results for our clients.   We are purpose and metrics-driven and bring that approach to each and every client engagement.

Business Strategy
 

  • Define and focus on clients core business to maintain customer relevance and profitability

 

  • Develop key decisions for where a company's business (and/or business unit) should focus resources (investment dollars and people) to establish a market leader/ maker position through growth opportunities

Business Intelligence
 

  • "Big Data" has been a 'buzz' word for the last several years, but Grwth Innovtrs has 'walked the talk' for over three decades recognizing that information needs to translate to information, insight and actions.

 

  • We will work with you to leverage your data into actionable business plans.

Customer Strategy
 

  • Develop brand positioning and Identity that builds advocacy, trust and tenured relationships with customers

 

  • Understand customer behavior to develop distinct segments, value propositions, products & services

 

  • Assess customer value with actionable strategies for 'must keep' customers, low performers, and rest of portfolio

 

  • Develop and implement customer acquisition and retention programs

 

  • Develop and implement key segment/ channel strategies for new growth

 

  • ​Digital channel stategy including social strategic plans

 

  • Design areas of integration between Sales and Marketing organizations to ensure alignment and productivity

 

  • ​Development of leading and lagging indicators, with summary dashboard to monitor overall business performance

 

  • Innovation process and ideation, including new products

 

  • Map end-to-end customer experience, integrating brand values and ensuring consistency

Sales Transformation
 

  • Redefining sales processes, compensation plans to improve performance

 

  • Identification of enabling tools and programs

 

  • Augment models to integrate alternate channels

Coaching & Development
 

  • Defining appropriate organizational structure to meet business goals

 

  • Assess skill-sets based upon organizational design

 

  • Coaching and leadership development to achieve business goals; greater leadership competencies to contribute at higher levels to the organization

bottom of page